Consultancy

At the core of The Meals Collective is a consultancy — helping food businesses unlock smarter, faster innovation and growth.

Led by Olly, our Founder, he works with retailers, brands, and startups to shape better product strategies, improve commercial performance, and respond to changing consumer needs.

The collective allows us to bring in:

  • fresh insight

  • connect the right people

  • and solve challenges with a broader perspective.

Whether you need hands-on delivery or strategic guidance, our approach is informed by real-time conversations and deep industry connectivity.

We focus on 3 areas:

What you sell

  • Range reviews

  • Product strategy: creation, product positioning, roadmaps

  • Innovation: ideation and agile execution

  • Branding: re-branding, own brand creation

  • Supplier engagement: introduction, sampling, on-boarding

  • Sustainable packaging: design, artwork and production

  • Procurement strategy

Where you sell

Channel strategy & diversification across:

  • Retail

  • Hospitality

  • DTC

  • quickCommerce, eCommerce

  • Dark kitchens and virtual brands

  • Export

  • Aviation and travel

How you sell

  • Go to market strategy

  • Value chain optimisation

  • Sustainable supply chain: set up and optimisation

  • Commercial strategy: category planning, JBP planning

  • Trade planning: maximising opportunities across the year

  • Merchandising: online, offline, visual, POS