Why extend our mission to the UAE? Now is the time to shape the next chapter of food:

Health & wellness are urgent priorities in the UAE

17% of children live with obesity
1 in 4 adults too
82% of adults eat fewer than 5 servings of fruit & veg per day

With health challenges rising, the appetite for change has never been stronger.

e-Commerce is transforming what people eat

Supermarkets are shifting assortments. Quick commerce, meal kits, and meal-prep solutions are reshaping how people eat at home. Add in the scale of dark kitchens, and it’s clear the future of meals is being rewritten.

Sustainability is centre stage

And in the desert, it has to be. From vertical farming to food waste management, the UAE is fast-tracking smarter, more sustainable food systems.

This is an opportunity for retailers, hospitality, FMCG brands, startups and investors to come together and shape the next chapter of food  - and be connected to UK member brands.

I'm proud to be partnering with Foodpreneurs Collective and Pitch Lounge – two platforms championing the innovators and entrepreneurs building this future.

At The Meals Collective, we see the UAE as an innovation lab for the future of food – where health, technology, and sustainability converge.

Expanding here is about driving change, showcasing best-in-class solutions, and helping the entire ecosystem adapt fast.

It’s a movement towards better meals.